Styla (04.10.2019): Ever since the invention of E-Commerce in 1979, the way people shop has dramatically changed. Before, retail was all about location, location, location — epitomising the most commonly recited marketing credo, according to which the success of your business mainly depends on a geographical factor. As the world changes and new technology emerges, the famous phrase seems to have acquired a new meaning. Retail is still all about the location — but with the rise of mobile users and rapid digital advancements, that location is neither geographical nor physical. It is, in fact, in the online realm — the place where the consumer of today is currently residing.